В 20-м веке курение стало модным и престижным, этому способствовала реклама и первые фильмы.
В конце 19- начале 20-го века в связи с эмансипацией массово закурили женщины.
Модный образ свободной гламурной красотки в коротком платье без корсета, ведущей богемный образ жизни- очень хорошо сочетался с сигаретой.
Реклама показывала счастливых и успешных людей, в ней часто часто появлялись известные лица.
Производители табака убеждали- поджаренный табак не раздражает горло и дыхательные пути:
1930 г., "Остерегайтесь раздражительности".
Сигареты вместо диеты!
Рекламные рисунки наглядно показывали разницу между молодыми, стройными курящими и силуэтами толстых, обрюзгших и неспортивных:
1929 Avoid That Future Shadow
Another in the series of American Tobacco Company's bizarre ads promoting Lucky Strike cigarettes as a diet aid. This ad appeared in the January 1930 issue of Sunset magazine.
1929 Lucky Strike - Pretty Curves Win
Lucky Strike takes a flying leap with their helpful hints for keeping your girlish figure. After all, pretty curves win!
1930 Don't Overindulge, Smoke a Lucky
In yet another in the bizarre series of Lucky Strike diet recommendations, this ad from 1930 warns you not to indulge in overeating. But smoke all the cigarettes you want.
I think the big guy in the back has had enough, and is about to whack that guy good.
1931 - Face the Facts - Lucky Strike Cigarettes
Run! He's gaining on you!
This disturbing Lucky Strike ad is from 1931. After being reprimanded by the FTC for making claims that their cigarettes caused weight loss, Lucky Strike changed their ads to specify that you were supposed to smoke *instead* of eating, to keep from gaining weight.
In this ad from 1930, the helpful folks at Lucky Strike warn you of your certain fate if you don't put down that donut and pick up a Lucky instead.
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1924 - Bull Durham Tobacco
Bull Durham tobacco advertisement, published in the July 1924 issue of Popular Science magazine.
1941- At the Game - It's Chesterfield
"They Satisfy"
Поднимите свой уровень!
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1949 Lucky Strike
L.S./M.F.T.!
Lucky Strike cigarette advertisement from the May 16, 1949 issue of Life magazine.
---------------Дамы---------
Сохраните девичью фигуру- курите...!
1930s Luck Strike cigarette ad promises you'll "keep a slender figure"
В 20-е годы резко изменился образ женщины- в моду вошли худые девушки без форм.
Курение действительно помогает сбросить вес, что правда- то правда.
Сокращаешь количество на полпачки в день- прибавляешь один размер, как минимум.
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Красавица с сигаретой притягивает взгляды мужчин:
circa 1917 - Egyptian Deities Cigarettes
World War One era Christmas advertisement for Egyptian Deities Cigarettes, by S. Anagyros.
Sweet Caps, “Canada’s First Cigarette”
1930 - It's Toasted
Bad advice from 20, 679 physicians. 1930 Lucky Strike cigarettes advertisement. "It's Toasted"
1930 - It's Toasted
Bad advice from 20, 679 physicians. 1930 Lucky Strike cigarettes advertisement. "It's Toasted"
1931 Hazel Bofinger Is Concerned
Hazel Bofinger implores you to please "Consider your Adam's apple!!" in this Lucky Strike advertisement from 1931.
Don't rasp your throat with harsh irritants. Rasp it with a Lucky Strike instead!
1932 - It's NOT Toasted!
Camel cigarettes advertisement published in the December 1932 issue of Popular Science magazine
-----------Все стороны жизни----------
Сигарета- надежный спутник и поможет вам везде: на работе и на отдыхе!
Будьте счастливы!
1938 - Chesterfield Cigarettes
Chesterfield cigarettes advertisement published in the July 1938 issue of Home Arts the Needlecraft magazine.
1938 - Follow This Pack
Chesterfield cigarettes advertisement published in the March 1938 issue of Home Arts magazine.
1940 - Chesterfield Queen of Hearts
Chesterfield cigarettes advertisement published in the November 1940 issue of Good Housekeeping magazine.
1951 - Be Happy - Go Lucky!
L.S./M.F.T. - "Lucky Strike Means Fine Tobacco"
Published in the August 5, 1951 issue of Life magazine
1950 - Be Happy, Go Lucky!
"Be Happy, Go Lucky!" Lucky Strike cigarettes advertisement published in the October 24, 1950 issue of Look magazine. L.S.M.F.T!
1951 - Be Happy - Go Lucky!
Miss Shamrock, feudin' hillbillies, and dancing. What more could you want from a cigarette? L.S.M.F.T.
Lucky Strike cigarette advertisement published in the March 5, 1951 issue of Life magazine.
1950 - Be Happy, Go Lucky!
What's the deal with that rabbit?
Lucky Strike cigarette advertisement published in the September 26, 1950 issue of Life magazine.
1951 - Be Happy - Go Lucky!
1951 - The Great Pumpkin Goes Happy and Lucky with Lucky Strike!
Lucky Strike cigarette advertisement published in the October 1, 1951 issue of Life magazine. "It's Toasted!"
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1933 - I'd Dance On Glass For A Camel
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